From text to email, there are many ways to communicate in the modern age. In business, talking on the phone has proven to be the most important medium of them all, still. A single phone call can be the deciding factor on whether you gain or lose a customer. 

If you work in customer service or more specifically, a call center, chances are you've dealt with customer complaints before. And if you haven't, don't worry, your time is coming.

Falling in love with customer service is easy. Helping someone find a solution to a problem leaves us going home satisfied and gives us a sound night's sleep. When you provide great service, your customers become so much more than that.

One of the best ways you can ensure your customers feel taken care of is answering the phone when they call.

No matter the industry you are in, a great customer experience is vital to the success of your small business. There are enough challenges when growing a business without adding poor customer service to the mix.

Customer service leads to happy customers, and happy customers keep buying your products and services. It really is that simple on the surface, but there is more nuance.