Modern technology has given us unprecedented access to everyone and everything. The tools therein can be used to either help or harm your business. One unavoidable tool that can either be a boon or a burden to your business is social networking. If you try to avoid it--or worse, don't run your social media platforms correctly--your business could be harmed as consumers flock to your more social network media savvy competitors. However, if you properly engage consumers on your social media platforms, which many of them will be tethered to from the moment they wake up until--or even while--they are sleep, you will receive many benefits.

Health care reform has allowed millions of Americans to gain access to health care through affordable insurance for the first time and that's great news for medical offices. The increase in patients making appointments at doctor's offices across the country is great for business but forces those health care providers to consider round-the-clock availability. While staffing a medical office 24/7 may not be a possibility, the doctor is only a call away with an answering service.