Did you know that the United States is the second largest Spanish-speaking country in the world? According to a recent report from Spanish nonprofit, Instituto Cervantes, the US has more than 41 million Spanish speakers and another 11.6 million people who are bilingual among people ages 5 and older. Furthermore, according to the U.S. Census Bureau, the number of Spanish speakers is projected to rise 132.8 million by the year 2050.
So what does this mean for business owners? That it’s more important than ever for your customer communications, call centers or answering services to have someone on staff to answer calls in Spanish.
Making Your Customers More Comfortable
Your business needs require someone who speaks fluent Spanish so that Hispanic clients or callers are better understood and comfortable communicating in their native language. As of July 1, 2014, the Hispanic population of the United States was 55 million, constituting 17 percent of the nation’s total populating, according to the Census Bureau statistics linked to above. So making your business accessible to Hispanic clients or callers should be a big priority.
Making sure you are providing the best service to your client is only part of the reason for bilingual answering services, however. It actually helps drive customer satisfaction and loyalty by speaking the same language, according to an article by CRM magazine. That means revenue growth and customer retention for your business.
A Better Answer’s Bilingual Capabilities
As always, A Better Answer wants to provide a seamless customer service experience and a positive representation of your office, and providing bilingual answering services is yet another quality service we offer. All of our experienced bilingual call handlers are highly professional and trained and certified to handle calls for your Hispanic customers and escalate when necessary.
Ultimately, at A Better Answer, we want to provide the same professional and quality service that you expect from us for the Hispanic portion of your client community. Contact us today to learn more about our bilingual answering services and why they matter for your business.
Editor’s Note: This post was originally published in November 2014 and has been completely revamped and updated for accuracy and comprehensiveness.