In case you didn’t know, April is Customer Loyalty Month. But have you ever stopped to think what would happen if your company focused on improving customer loyalty every day of the year? According to several sources, it can cost between four and 10 times more to acquire a new customer than it does to keep an existing one. That’s why improving customer loyalty is so important!
The only question is, where do you start? By providing excellent customer service and increasing your existing customers’ confidence in your business.
As customer service expert and New York Times best-selling author Shep Hyken likes to say, “There is a big difference between a satisfied customer and a loyal customer.” To get your customers from simply being satisfied to being loyal promoters of your business, it’s going to take some effort. Here are some tips Shep Hyken points out in his blog that will help you out:
These are just a few ways to improve customer loyalty. An answering service can help you take it to another level.
As a business owner, your time is limited. Are you able to answer every phone call that comes into your business? Things like missed calls, extensive ringing and putting customers on hold can cause frustration and decrease loyalty. Plus, there are always days when you may be stressed and less polite than usual. With an answering service, on the other hand, your existing customers will be greeted by a friendly voice who will provide excellent customer service every single time.
Don’t just celebrate Customer Loyalty Month in April. Make it a year-long effort and you’ll start enjoying loyal customers in no time.